What I love and hate about The Ordinary!
If your anyway into skincare then you've heard of The Ordinary products and the hype around them. They have been making huge waves in the beauty industry since they launched a year ago. When I first read about The Ordinary and saw the prices I thought there had to be a typo and the number was missing a zero. I've come from a beauty background that has a firm belief that you pay for what you get. I've always defended the high prices of skincare (and still do for some products) with the excuse of "how much do you spend on a good bag or shoes? You wear your face every day! You need to invest in it!" But the more I researched the brand and its products, the more I saw they were the real deal.
The Ordinary is created by Deciem the abnormal beauty company, which have been on my radar for a while, In particular for the Niod product range. Over the past year, the hype about The Ordinary has reached a fever pitch! You can barely open a magazine or read a beauty blog without hearing about the brand. Leading to them being sold out on every website! I think I waited over a month for some of my products to arrive.
The brand describes themselves as
So basically it strips away all the fancy packaging and marketing campaigns to give you no frills simple products that work.
You must wonder how they can sell such quality products at such low prices. One of the reasons they can do this is the majority of the products are singular ingredients. Most serums have been specially formulated to get the ingredients to "be nice to each other" and not cause reactions. This process can be very costly. They are also created in high volume batches which brings down the price.
Why I love The Ordinary!
When I started it using the products I was sceptical that it could really deliver the results for those prices. The Ordinary proved me wrong. First, with their Retinol products, I have used the granactive Retinoid 2% emulsion and the Retinol 0.2% in squalane and found them to work just as well as retinol products that are 3x as expensive! I've also been really impressed with their products for pigmentation.
The range of products.
There is a product for every skin concern unless you are suffering from really bad acne. I also love all the different formulations and figuring out the best ones to use. They offer a huge range of products that really work.
The Ordinary has also shone a light on how some products are way overpriced. The founder and creator Brandan Truaxe noticed the drastic cost difference between the raw ingredients and the finished products and how much of a markup was being added by the big cosmetics companies. He realised that if he created the chemicals himself, in a lab, and sold them in their purest forms, he could wipe out the middleman and offer hugely competitive prices. So, luckily for us, he did just that.
It's shaking up the beauty industry.
In an industry that’s often called out for dubious behaviours, like indecipherable ingredient lists, misleading ads and questionable claims. Deciem is refreshingly transparent about their pricing and ingredients. We'll be seeing a lot more skincare brands follow this low cost but high-quality trend.
The facial oils.
I love love love their facial oils. Rosehip oil has long been a favourite of mine for its super hydrating and antioxidant benefits. So it was one of the first things to go in the basket. They have a few other oils which I want to try including Moroccan Argan oil and Marula oil, which are usually a lot more expensive.
It's easy to treat different areas of your skin.
The fact most of the products are separate ingredients means you can mix and match, treating specific areas of your skin. Eg I use niacinamide on my nose and chin, Alpha Arbutin on my cheeks for pigmentation, Argireline Solution on my forehead and around my eyes to help delay dynamic wrinkles.
The Ordinary's products look like they come straight from the lab. Housed in a tinted glass bottle (very important so the ingredients don't degrade!) with a dropper to ensure you don't overuse or waste any of the product. It makes you feel a bit like a mad scientist, a drop of this, a squirt of that, creating your own personalised skincare potions!
What I hate about The Ordinary
Ok, hate is probably too strong a word but the brand isn't without its downsides. A lot of the reasons I love it are also some of the reasons it annoys me.
The Ordinary is confusing.
The number of products and scientific language can be overwhelming for those who don't know their alpha-hydroxy to their Zinc. Even though they offer guides, it can be confusing figuring out all the chemicals, acids, powders and oils on offer. What do they all do? When should you use them? How should you use them? I've ended up doing personalised recommendations for a lot of friends as they find it so confusing knowing which products to get.
It can damage your skin.
I don't want to scare you but because the products use such active ingredients if they are used incorrectly or used with the wrong product it could cause a bad reaction and potentially damage your skin. The online support on the website is great for answer questions if you are not too sure about using some products
It can be time-consuming to use.
Because most of the products are just single ingredients you are using a lot more products than if you were using a single product that contained all the ingredients. So while you're saving money buying The Ordinary skincare you're not saving any time! Most of the time I love having a long skincare routine but for the days and nights, I just want to slap something on and forget about it. This doesn't really work with The Ordinary.
Another thing I love and hate about The Ordinary products is that they all look the same. I love the simplicity of the bottles but when you're trying to find the one you want, it can be very annoying having to pick each one up and see what it is. It can also be hard to remember which order to use them in. When I first started using the products I kept them in their boxes and wrote on the order it was to be used, which helped.
One thing a lot of people complain about is the texture. This doesn't bother me too much but I do notice a difference between some of the products eg the Hyaluronic acid and the Medik 8 version. The Ordinary's Hyaluronic Acid has more of a tacky feeling. This is because the time and money haven't been spent on refining the textures as some brands do. It doesn't make a difference to how well the products work.
My biggest issue… I now feel a little more than resentful paying more for other skincare brands!
For the results and the price, The Ordinary really is worth the hype. Before you purchase any of the ordinary, do your research! If you've any questions on what are the best The Ordinary products for your skin, or what skincare routine you should follow you should be using, know in the comments below and I'll be happy give you a personalised recommendation. honestly, it gives me so much joy recommending products! These are The Ordinary products I can't live without and here's a picture of my stuffed drawer.
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ps when your finished the bottles make pretty cute vases